Del Monte CIO Marc Brown shares strategies for improving demand-planning accuracy with Industry Week.

A recent AMR Research report suggests the economic downturn should have served as a "wake-up call" for the importance of sales and operations planning (S&OP)…. An S&OP plan is typically characterized as a consensus process that involves stakeholders internally and externally throughout an organization, says Jane Barrett, research director at AMR and co-author of a January report entitled "Conquering the Seven Deadly Challenges of Sales and Operations Planning."

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One company Barrett cites as a model for a successful S&OP plan is processed foods manufacturer Del Monte Foods Co. The $3.6 billion company made changes to its demand-planning process in 2006, leading to improved visibility and forecasting accuracy.

Read more: Retailers Help Del Monte See Future [Industry Week]