Demand Management


Why Forecast What You Can Compute?

Being demand-driven means delivering the right quantities of the right products, at the right places and times, at the right ratios of total landed costs to target service levels. The Real Time Value Network™ enables businesses to actually achieve these results for the first time. It accomplishes this by first generating a single, integrated forecast for all channels (e.g. e-tailers, web, retail) at the SKU/item/day level of detail. Next, it continuously and automatically adjusts this forecast as actual demand changes throughout the day, without introducing any nervousness into the chain. Finally, each adjustment in demand automatically is propagated as order forecasts to all trading partners and tiers across the entire supply chain, thereby optimizing replenishment, logistics, inventory, and production plans. Demand Management in the Real Time Value Network allows internal departments and external trading partners to collaborate with each other around demand-driven processes.

  We knew we needed to find a way to deliver more value to our customers and trading partners while reducing inventory and operations costs. We’ve chosen One Network because of its unique and highly innovative technology.  

- Global Director, Materials & Logistics, Dana

Demand Management at a Glance

  • Forecasts updated with actual demand throughout the day
  • Planning married to execution: incrementally adjusts all required supply and execution plans in real time
  • Manage demand across all channels (stores, web sites, etc)
  • Incredible responsiveness in highly volatile events such as promotions and new product introductions
  • Automatically propagates demand information to all trading partners and internal departments

Intelligent Demand Resources

Webinar: Demand Sensing Revolution

An inside look at how a major consumer products company is using demand sensing at one of the world's biggest retailers.


Demand Sensing

How to use a highly accurate forecast of near-term demand to drive up perfect orders while using much less inventory.


Is Your Supply Network Really Shelf-Connected?

A handy "Shelf-Connected" Checklist, and a white paper explaining a powerful, new approach to forecasting, replenishment, collaboration, and S&OP.


Intelligent Demand

Achieve 30-45% reduction in days of supply inventory and greater than 99% store in stocks. Intelligent Demand uses a single integrated forecast that is enhanced and updated daily based on consumer sales. Benefits include reduced inventory (cost and days of supply), increased on-shelf availability, increased sales, and lower transportation and labor costs.